Please note that the following marketing plan is mostly on Uber Eats

1. Market Analysis Basics: (10 marks)

Assess the pre-covid size and value ($ spend) of the Market in Canada for delivery services.

1. Consumer Analysis Basics: (10 marks)

What value does this business bring to all of its customers?

1. Identify Segments and Needs Served: (15 marks)

What needs are being satisfied or met for each of the customer segments and how many different relevant customer segments exist? Provide rationale.

You are encouraged to include tables of this format to clarify your thinking

Target segment: ____________ (Give an appropriate name/label to the segment here.)

Description of target

(Give a brief summary of the key features of the segment here.)

Characteristic

Description/Explanation

Size of segment(s). Estimated annual sales volume.

Expected growth

Competitive environment (i.e., the nature of competition you will face in this particular segment)

Compatibility with objectives and resources

Geographic segmentation (Region/Location)

Demographic segmentation-Age, Personal Income, etc;

or

B2B: Size/Type of business (use NAICS code if applicable), etc.

Behavioural segmentation (category attributes, category use frequency, purpose served)