Answered step by step
Verified Expert Solution
Link Copied!

Question

1 Approved Answer

please only do bottom question called #6 9. The Westchester Chamber of Commerce periodically sponsors public service seminars and programs. Currently, promotional plans are under

please only do bottom question called #6 image text in transcribed
image text in transcribed
image text in transcribed
9. The Westchester Chamber of Commerce periodically sponsors public service seminars and programs. Currently, promotional plans are under way for this year's program. Advertising alternatives include television, radio, and online. Audience estimates, costs, and maximum media usage limitations are as shown: Problems 597 Constraint Audience per advertisement Cost per advertisement Maximum media usage Television 100,000 $2,000 10 Radio 18,000 $300 20 Online 40,000 $600 10 To ensure a balanced use of advertising media, radio advertisements must not exceed 50% of the total number of advertisements authorized. In addition, television should account for at least 10% of the total number of advertisements authorized. a. If the promotional budget is limited to $18,200, how many commercial messages should be run on each medium to maximize total audience contact? What is the allocation of the budget among the three media, and what is the total audience reached? boolson b. By how much would audience contact increase if an extra $100 were allocated to o odword the promotional budget? QUESTION 6 In 12.9a, suppose the problem is changed as follows: Instead of maximizing the total audience contact, we now want to achieve total audience contact of at least 800,000 Write down this new constraint for the total audience contact using the variable names T number of television advertisements R-number of radio advertisements O-number of online advertisements

Step by Step Solution

There are 3 Steps involved in it

Step: 1

blur-text-image

Get Instant Access to Expert-Tailored Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image

Step: 3

blur-text-image

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Recommended Textbook for

Portfolio Of Marketing Audits Company Self Assessment Audits

Authors: David Crosby

1st Edition

1902433157, 978-1902433158

More Books

Students also viewed these Accounting questions