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1. Which of the following is not an internal influence on consumer behavior? a. personal needs and motives b. experience c. culture cl. personality and self-image 2. Which stage in the consumer adoption process includes the largest percentage of consumers entering the market? a. innovators b. early majority c. early adopters cl. late adopters 3. In Maslow*s hierarchy of needs. the first set of needs individuals seek to satisfy is: a. lower-level needs b. middle-level needs c. higher-level needs 4. The final set of products or service providers that are considered by consumers when making a purchase decision is referred to as the: a. choice set b. reference set c. evoked set 5. Which of the following problem-solving processes allows consumers to make tradeoffs between product or service attributes? a. compensatory strategies b. conjunctive models c. disjunctive models cl. lexicographic models 6. The amount of search would be most substantial for the _ ___ problem-solving technique. a. limited b. routine response behavior C. extended 7. The number of attributes normally considered would be fewest for the ____ problem-solving technique. a. limited b. routine response behavior C. extended 8. The process of influencing consumers who are innovators and early adopters is referred to as: a. diffusion and innovation b. consumer targeting c. niche marketing 9. Which of the following is not a characteristic of organizational buying? a. larger volume purchases b. more emphasis on specifications and services c. derived demand d. less negotiation 10. A pattern of behavior associated with a specific position within a social setting is a: a. social force b. attitude C. role d. none of the above