Please plan a market research as follows:

NIKE is launching new casual sportshoes, for men and women, to the Hungarian market.

Tasks:

1)Plan the research process

2)Collect the top 3 most important relevant secondary data (please collect real facts)

3)Write hypothesis (explain the background)

4)Plan a nationwide research based on QUOTA sampling, sample size is 1000 persons including male and female population in various age groups. Identify and explain the quotas to be used in details (types and sizes of segments) and explaine the sampling process (how and where would you complete the nationwide research).

this assignment is one hour and it's market reserch subject.