Please provide a more detailed description of the 3 benefits and an example of the 3 benefits and explain the conclusion.

Standardisation versus adaptation in international marketing communications

Towards standardization

3 BEBEFITS

Follow this step- 1) Identify benefit (2) Explain (gain what advantages) (3) Conclude with examples

1. Main drivers - improve efficiency and cost savings as the marketing communication programmes are replicated in different countries.

2. Customers gain additional value from a consistent and widely recognised brand.

3. Consistency in corporate identity and branding reinforces feeling of confidence, trust, and loyalty by the company's stakeholders.