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The goal of direct marketing is to evoke a strong response from potential buyers and persuade them to take action. Direct marketing can be very effective for a company that wishes to grab the attention of potential buyers, and to also keep loyal customers in the know with providing additional information about the company's products and or services (Forbes, 2022). It is very important and very necessary for companies to build a marketing campaign, and that is exactly what my responsibilities are for this online clothing retailing company. The main goal of direct marketing is to generate leads and drive sales through direct contact with customers. direct marketing seeks to elicit an immediate response from consumers to generate sales activity. There are many types of direct marketing, and as my duty and responsibility to this online clothing company, I will be utilizing direct marketing strategies through many different channels such as fliers, emails, phone calls, and etc. Quantifying the expected response rate by ethnic group can take some time, but with putting forth the effort it will eventually pay off. Testing the campaign using 1,000 randomly selected households of the U.S. population according to the U.S census bureau 19.% is Hispanic, Black or African American being 13.6%, Indian or Alaskan native being 1.3%, Asian being 6.3%, White being 60%, and mixed race being 3%. (U.S Census bureau, 2022). A simple random sample is a randomly selected subset of a population. In this Sampling method, each member of the population has an equal chance of being selected. This method ids the most straight forward of all the probability methods (Investopedia, 2023). While assessing appropriateness and validity of utilizing the simple random sample I found that it would be appropriate to use in this situation depending on the what part of the U.S, or what community in the U.S that we will drawing a sample from, because some parts of the U.S is dominated by a certain ethnic group, or is the same for a neighborhood. for example, I live in a neighborhood where there are more blacks/African Americans, so if I were to take a random sample from my neighborhood I would have inevitably chosen mostly a group of black ethnicity being that it is random. After evaluating other potential sampling plans I found that stratified sampling method would also be appropriate to use in this situation. Stratified sampling is necessary because you are choosing a group of people that you know certain things about them such as their income level, their age, gender, and etc. Stratified sampling is would be a great choice because as marketer, manager, or C.E.O you know who you are targeting, and you have an idea of who would be interested in purchasing your product or service. Stratified sampling is the best choice among the probability sampling method. A stratified sample includes subjects from every sub group. Ensuring that it reflects the diversity of a population. (Science direct, 2022).