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Bovine Company, a wholesale distributor of umbrellas, has been experiencing losses for some time, as shown by its most recent monthly contribution format income statement: Sales Variable expenses $ 2,000,000 792,000 Contribution margin Fixed expenses 1,208,000 1,305,000 Operating loss $ (97,000) In an effort to isolate the problem, the president has asked for an income statement segmented by geographic market. Accordingly, the Accounting Department has developed the following: Geographic Market Sales Variable expenses as a percentage of sales Traceable fixed expenses South $ 600,000 52% $ 320,000 Central $ 800,000 30% $ 530,000 North $ 600,000 40% $ 300,000 Required: 1. Prepare a contribution format income statement segmented by geographic market, as requested by the president. Geographic Market Total Company South Central North 2-a. The company's sales manager believes that sales in the Central geographic market could be increased by 15% if monthly advertising is increased by $25,000. Calculate the incremental net operating income. Incremental net operating income 2-b. Would you recommend the increased advertising? O No YesStep by Step Solution
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