Question
Please provide an example of a country which can fit into this criteria to write a report on. I need suggestions of good companies which
Please provide an example of a country which can fit into this criteria to write a report on. I need suggestions of good companies which can/should expand internationally.
1.Select a company that has expanded or is planning to expand into international markets.The company you choose could be a small firm, a medium multi-national, or a foreign-based firm.Analyze the situation that the existing firm currently faces and what factors give rise to the need or opportunity for a strategic international move. Your analysis should consider the following:
- Brief overview of the company (i.e., company history, products and services, number of employees, annual revenues/sales).
- Analysis of the company's key success factors.Discuss challenges, obstacles, and failures and what the firm did to overcome them.
- Analysis of its international strategy.What was the motive for expanding into foreign markets and what strategy was pursued?
2.Select a country that provides this company potential opportunities of doing business there.Analyze the kinds of challenges specific to that country that your company would face.This can be done by researching publicly available information and interviewing managers or executives who have lived overseas or traveled extensively.Specifically, your research should address the following issues:
oBrief overview of the country & demographics.
oWhat recent developments are taking place in that country that would affect international business?
oWhat are the social, political, cultural, religious, environmental, and economic issues and challenges?
oSpecific regional trade agreements and its affects of doing business in that country.
oEvaluate the investment climate of the country (i.e., GDP, inflation rate, exchange rate, barriers to entry such as tariffs, quotas, etc.)
oInfrastructure and its level of sophistication (i.e., roads/highways, information technology, access to internet) and its impact on trade and business.
3.Would you recommend doing business in that country and why?Specifically, your recommendation should address the following:
oRationale for the proposed strategy, along with a range of possible courses of action
oRecommended method of entry (e.g., though an acquisition, a new operation, a joint marketing venture or with some other strategy)
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