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Please provide answers in details and excell functions Using Discounted Cash Flow (DCF) analysis, estimate the enterprise value AND implied equity value of American Greetings

Please provide answers in details and excell functions

Using Discounted Cash Flow (DCF) analysis, estimate the enterprise value AND implied equity value of American Greetings at the beginning of 2012.

Model the cash flows for fiscal years 2012 through 2015 based on the two scenarios presented in case If you made assumptions in addition to the ones presented in the case, please explain.

Explain your terminal value assumptions under both scenarios. What is your terminal value estimate under both scenarios?

What is the implied enterprise value of American Greetings and the corresponding share price?

Actual Forcasted
2011 2012 2013 2014 2015
Bullish Scenario 5.3% 1.0% 1.5% 2.0% 2.5%
Revenuw Growth 9.4% 9.0% 9.0% 9.0% 9.0%
Operating Margin 5.02 6.00 6.50 7.00 7.50
Net Working Capital Turnove 1.95 1.95 1.95 1.95 1.95
Fixed Asse Turnover
Bearish Scenario
Revenuw Growth 5.3% 0.0% 0.0% 0.0% 0.0%
Operating Margin 9.4% 8.0% 7.0% 6.0% 5.0%
Net Working Capital Turnove 5.02 6.00 6.50 7.00 7.50
Fixed Asse Turnover 1.95 1.95 1.95 1.95 1.95

American Greetings
Income Statement, Dec 2011 Balance Sheet
Total Revenue 1,677 Cash/Cash Equivalent 172 Debth Due in one year 0
Costs 743 Acccount Receivable 130 Accounts Payable 87
SDMarketing Expenses 526 Inventories 190 Other Current Liabilities 255
General Expenses 258 Prepaid Expenses 131
Goowill/Intangable Aets 0 Other Current Asets 54
Operating Expenses 0 Current Liabilities 343
Total Current Asets 677
Operating Income 157 Other Asets/Plants 859 Long-Term Debt 235
Net Int & Op Expenses 28 Othr Liabilities 206
EBIT 129 Sharholder's Equity 752
Income Tax Expense 47
Total Asets 1,538 Total L&E 1,536
Net Income 82

What do you think is the intrinsic value of American Greetings shares? Do you recommend repurchasing the shares? Please explain.

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