Please provide as much of an answer as you can for a department store

Case Study Report 4 will require students to analyze the physical space for your local retailer as well as its communication mix. Evaluate the store's layout, design, signage, and visual merchandising techniques employed. Is the exterior of the store consistent with the atmospheric elements such as color, lighting, music, and scent? In addition to the physical space of the retailer, evaluate how your retailer uses each of the following elements of its communication program: direct marketing, online marketing, personal selling, sales promotions, direct mail and email, mobile marketing, advertising, social media, public relations, website, and events. After taking this course, are there any recommendations you would encourage the retailer to consider in an effort to increase sales, improve customer loyalty, etc? Students are welcome to include other relevant information about the retailer as it relates to Chapters 14-18