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Executive Summary Purpose of Report Easy Chairs has grown into a company that has customers throughout the United States and abroad in counties like Japan and South Korea. The owners of Easy Chairs and their employees have been able to develop close relationships with their local customer base and would like to extend that to their long distant customer base domestically and abroad. The purpose of this report is to determine how Easy Chairs can cultivate a relationship with long-distance domestic customers and customers in South Korea and Japan. Findings and Conclusions Retaining customers is very important to the success of a business (Dubois, 2010, para. 1). 61% of American consumers believe good customer service is more important to success during economic instability and are willing to spend 9% more towards a company that has better customer service than its competitor (Dubois, 2010, para. 2). This shows the importance of creating a great customer service experience. However, building a relationship with customers at a distance is difficult. Customers in different geographical locations must be treated differently. The following should be considered when identifying the best method to increase customer relations: Language and culture differences should be considered with an added need of cultural IQ (Indeed Editorial Team, 2023, para. 4). Needs of the customer and how they utilize the products in America, South Korea, and Japan (Kappel, 2017, para. 4). Recommendations To cultivate a relationship with long-distance domestic customers and customers in South Korea and Japan, Easy chairs must do the following: Hire an Anthropological Ethnographer to learn about the Japanese and South Korean customers and their needs (Logan, n.d.). Create and utilize a customer journey map to record, analyze, and plot customer interactions to understand the customers' needs (Mind Tools Content Team, n.d., para. 4). Create a Customer Relationship Management (CRM) strategy and solution that fits Easy Chairs, which will solidify customer satisfaction, loyalty, and promotion (Dubois, 2010, para. 5). Communicate and listen to customers. Do not just communicate to make a sale and create a less formal method of communication to make them feel like you care (Dubois, 2010, para. 10). Create a rewards program to make customers feel appreciated and create customer loyalty (Dubois, 2010. para. 11). Easy Chairs will also need to develop virtual communication tools to dive into the needs of the customers who are long-distance or do site visits on a recurring basis to meet priority customers. References Dubois, L. (2010, August 4). How to build personal relationships with customers | inc.com. Inc. https://www.inc.com/guides/2010/08/how-to-build-personal-relationships-with- customers.html Indeed Editorial Team. (2023, February 3). What is cultural intelligence and why is it important? Indeed. https://www.indeed.com/career-advice/career-development/cultural-intelligence Kappel, M. (2017, January 13). 5 ways to build killer relationships with customers. Entrepreneur. https://www.entrepreneur.com/growing-a-business/5-ways-to-build-killer-relationships- with-customers/282364 Logan, B. (2022, November 8). Ethnographic research: What is it & how to use it? Spotless. https://www.spotless.co.uk/insights/ethnography-when-and-how Mind Tools Content Team. (n.d.). How to Create Customer Journey Maps. MindTools. https://www.mindtools.com/au8vys8/how-to-create-customer-journey-maps