Please provide Pestel analysis of Drone and camera according glo-bus stimulation year 7 data below?

Hathaway AC CAMERAS - MARKET SEGMENT PERFORMANCE Yea (Industry 1) Regular AC Camera Sales North America Europe-Africa Asia-Pacific Latin America Overall Revenue-Cost-Profit Breakdown $000s $ / Unit $000s $ / Unit $000s $ / Unit $000s $ / Unit $000s Revenues Gross Revenues 38,172 280.00 74,250 270.00 $2,367 259.00 12,585 255.00 267,37 - Promo Discounts -441 -1.40 -343 -1.25 -264 -1.10 -180 -1.08 -1,22 15,64 + Exchange Rate Adj. 1,309 4.16 6,699 24.36 4,674 19.41 2,964 17.75 Net Revenues 89,040 282.76 80,606 293.11 66,777 277.31 45,369 271.67 281,79 Production Costs (components / assembly) 47,289 150.17 41,301 150.19 36,164 150.18 24,638 147.53 149,39. Delivery Shipping 1,575 5.00 1,375 5.00 1,204 5.00 835 5.00 4.98 Costs Import Duties 0 0.00 2,970 10.80 3,742 15.54 2,555 15.30 9,26' Retailer Support 6.67 1,712 5.67 1,000 5.99 6.17 Marketing 2,100 6.23 1,365 Costs 3.900 12.38 3,000 10.91 2,500 0.38 2,500 11.90 Advertising 14.97 Website Expenditures 2,300 7.30 1,700 6.18 1,500 6.23 1,400 8.38 6.90 Administrative Expenses 2,635 8.37 2,301 8.37 2,015 8 37 1,397 8.37 8,34 Operating Profit 29,241 92.86 26,247 95.44 18,287 75.94 11,044 66.13 84,81 30% Operating Profit Margin 32.8% 32.6% 27.4% 24.3% Unit Demand and Sales Units Market Units Market Units Market Units Market Market (000s) Share [DO0s) Share [00s) Share (000s) Share Share Projected Demand (from decision entries) 338.4 13.7% 287.3 13.89 252.1 14.09 177.8 14.09 13.8% Actual Demand asonera companies in VS 314.9 14.4% 275.0 14.3% 240.8 13.4% 167.0 13.4% 14.0% Units Gained/Lost (due to stock-outs) 0.0 0.0 0.0 0.0 Total Units Assembled and Shipped 314.9 14.4% 275.0 14.3% 240.8 13.4% 167.0 13.4% 14.0% Retail Outlets Year 7 Year 8 Year 7 Year 8 Year 7 Year 8 Year Year 8 Number of Multi-Store Chains 46 53 40 50 33 43 25 33 Number of r Outlets Online Retailers 96 121 82 104 86 53 carry the con Local Retail Shops 3,888 4,650 3,300 4,276 2,704 3,583 1,752 2,390 cameras Special AC Camera Contracts North America Europe-Africa Asia-Pacific Latin America Overal Discount Offer (% off of standard price) .0% Cher 0.0% 0.0% 0.0% 0 Offers Value Index of Units Offered 0 0 0 Accepted Units Assembled / Sold (000s) 0.0 units 0.0 units 0.0 units 0.0 units 0.0 units Incremental Revenues-Costs-Margins $000s $ / Unit $000s $ / Unit $000s $ / Unit $000s $ / Unit $000s Revenues 0.00 0.00 0.00 0.00 Gross Revenues + Exchange Rate Adj. 0.00 0.00 0.00 0.00 oo Net Revenues 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Less: Cost of Components / Features loooo oo oloooo ooo 0.00 0.00 0.00 0.00 Assembly Labor Costs ooooo Allowance for Warranty Repairs 0.00 0.00 0.00 0.00 Delivery (shipping and import duties) 0.OC 0.00 0.00 0.00 Contribution Margin 0.00 0.00 0.00 0.00 All AC Camera Operations North America Europe-Africa Asia-Pacific Latin America Overall Revenue-Cost-Profit Breakdown $000s $00Os $OOOs $00Os $000s Net Revenues 89,040 80,606 66,777 45,369 281,79: Operating - Production Costs 47,289 41,301 36, 164 24,638 149,39: Costs Delivery (shipping / duties) 1,575 4.345 4,946 3,390 14,251 Marketing Costs 8,300 6,412 5,365 4,900 24.97 Administrative Costs 2,635 2,301 2,015 1,397 8.34 84,81: Operating Profit 29,24 26.247 18,287 11,044 Operating Profit Margin 32.8% 32.6% 27.4% 24.3% 30.1% Warranty Period / Claims / Costs Warranty Period Offered in Year 180 days 180 days 180 days 120 days Anticipated Warranty Claim Rate 18.7% 18.7% 18.7% 13.4% 17.8% Allowance for Warranty Repairs ($000s) 2.945 2,575 2,255 1,120 8,89 9.36 9.36 6.71 8.92 Warranty Repair Cost ($ per unit sold) 9.35Industry 1 Time Series Competitive Efforts - Company H Year 7 North America Company H Competitive Efforts Year 5 Year 6 Year 7 Year 8 Year 9 Year 10 Year 11 Year 12 Year 13 Year 14 Year 15 AC CAMERA SEGMENT Price (average wholesale $ per unit) 225 225 280 P/Q Rating (1 to 10 stars) 4.0* 4.6* 5.0* Brand Reputation (prior-year image) 70 70 76 Number of Models 3 Retail Multi-Store Chains 36 36 46 Outlets Online Retailers 72 72 96 Local Retailers 3,000 3,000 3,888 Retailer Support ($ per unit) 6.00 5.86 6.67 Advertising Budget ($000s 2,500 3.000 3,900 Website Displays ($000s) 1.500 1,500 2.300 Sales Promotions - Weeks Discount 10.0% 10.0% 13.0% Warranty Period (days) 60 60 180 Demand for ACC Units (000s) 285.0 358.1 314.9 Gained/Lost (due to stockouts) 0.0 +0.7 0.0 AC Camera Units Sold 1000s 285.0 358.8 314.9 Market Share 14.3 % 15.3 % 14.4 % Special AC Camera Contracts Discount Offer (% off standard price) 0.0 % 0.0 9 0.0 % Value Index Special Contract Units Sold (000s) 0.0 0.0 0.0 UAV DRONE SEGMENT Price (average direct-sale $ per unit) 1,10 1,100 1,800 Discount to Online Retailers 15 % 5% 10 % P/Q Rating (1 to 10 stars) 4.0* 4.0* 5.5* Brand Reputation (prior-year image) 70 76 Number of Models Online Retailers 36 36 29 Website Displays ($000s) 1,500 3.000 2,600 Search Engine Advertising ($000s) 1,500 1.500 3,000 Retailer Recruitment ($ per unit) 80.00 240.74 98.48 Warranty Period (days) 60 60 180 Drone Unit - Direct (company website) 37.7 57.9 38.6 Demand 3rd-Party Retailers 14.3 5.4 13.2 Total Deman 52.0 63.3 51.8 Gained/Lost (due to stockouts) 0.0 0.0 0.0 UAV Drone Units Sold (000s) 52.0 63.3 51.8 Market Share 14.3 % 15.8 % 13.5 % - ACC Price - UAV Price - P/Q Rating $1810.00 10.0* 7.5* Industry $1382.50 Average P/Q Rating Price $955.00 5.0* Prices and P/Q Ratings $527.50 2.5 $100.00 10 11 12 13 14 15 Year - ACC Sales - UAV Sales 16% Industry 15% Average Market Share Market Share 14% 13% 6 10 11 12 13 14 15 Year Competitive Intelligence Report Copyright @ GLO-BUS Software, Inc. Page 3 tps://www.glo-bus.com/users/program21/cir/time-series-by-company Page 1 of 2Hathaway UAV DRONES - MARKET SEGMENT PERFORMANCE Yea (Industry 1) Direct Online Sales North America Europe-Africa Asia-Pacific Latin America Overal Revenue-Cost-Profit Breakdown $000s $ / Unit $000s $ / Unit $000s $ / Unit $00Os $ / Unit $000s Revenues - Gross Revenues 69,480 1,800.00 61,690 1,550.00 44,850 1,300.00 28,920 1,200.00 204,94 Exchange Rate Adj. 1,037 26.87 5,591 140.48 3,376 97.86 2,021 83.86 12,02 Net Revenues 70,517 1,826.87 67,281 1,690.48 48,226 1,397.86 30,941 1,283.86 216,96 Production Costs (components / assembly) 39,110 1,013.21 38,895 977.26 34,168 990.38 23,556 977.43 135,72 Delivery - Shipping 2,316 60.00 2,388 60.00 2,070 60.00 1,446 60.00 8,22 Costs Import Duties 0 0.00 2,468 62.01 2,691 78.00 1,735 71.99 6.89. 29.05 5,40 Marketing - -Website Expenditures 2,600 67.36 1,400 35.18 700 20.29 700 Costs 3.000 77.72 1.900 47.74 800 23.19 700 29.05 6.40 Search Engine Advertising Administrative Expenses 430 11.14 443 11.13 385 11.16 268 11.12 1,52 Operating Profit 23,061 597.44 19,787 497.16 7,412 214.84 2,536 105.23 52,79 Operating Profit Margin 32.7% 29.4% 15.4% 8.2% 24.3% 39 units 40 units 35 units 24 units 137.0 uni Direct Online Sales (000s of units) 80.0% 78.6% % of Total UAV Drone Unit Sales 74.5% 80.0% 81.0% Brd-Party Online Retailers North America Europe-Africa Asia-Pacific Latin America Overal Revenue-Cost-Profit Breakdown $000s $ / Unit $000s $ / Unit $000s $ / Unit $000s $ / Unit $000s 10,004 1,235.06 52,66 Revenues - Gross Revenues 21,384 1,620.00 4,578 1,472.53 ,696 1,116.00 + Exchange Rate Adj. 319 24.17 1,321 133.43 753 92.96 468 78.00 2,86 Net Revenues 21,703 1,644.17 15,899 1,605.96 10,757 1,328.02 7,164 1,194.00 55,52 Production Costs (components / assembly) 13,377 1,013.41 9,684 978.18 8,020 990.12 5,869 978.17 36,95 132 10.00 99 10.00 81 10.00 60 10.00 37: Delivery - - Shipping Costs Import Duties 0 0.00 583 58.89 600 74.07 402 67.00 1,58: Retailer Recruitment / Support 1,300 98.48 550 55.56 700 86.42 220 36.67 2.771 67 11.17 41: Administrative Expenses 147 11.14 111 11.21 90 11.11 6,747 511.14 4,872 492.12 ,266 156.30 91.00 13,43 Operating Profit 546 7.6% 24.2% Operating Profit Margin 31.1% 30.6% 11.8% 3rd-Party Sales (000s of units) 13.2 units 9.9 units 8.1 units 6.0 units 37.2 unit % of Total UAV Drone Unit Sales 25.5% 20.0% 19.0% 20.0% 21.4% Retail Outlets Year 7 Year 8 Year 7 Year 8 Year 7 Year 8 Year 7 Year 8 Number of or Others willing Number of 3rd-Party Online Retailers 29 42 24 36 20 32 15 27 brand YAV drones. All UAV Drone Operations North America Europe-Africa Asia-Pacific Latin America Overal Revenue-Cost-Profit Breakdown $000s $00Os $000s $000s $000s 38, 105 272,48 Net Revenues 92,220 83,180 58,983 -Production Costs 52,487 48,579 42,188 29,425 172,67 Operating - Costs Delivery (shipping / duties) 2,448 5,538 5,442 3,643 17,07 6,900 3,850 2,200 1,620 4,571 Marketing Costs 577 554 475 335 1,94 Administrative Costs Operating Profit 29,808 24,659 8,678 3,082 66,22 32.3% 29.6% 14.7% 8.1% 24.3% Operating Profit Margin Units Market Units Market Units Market Units Market Market Unit Demand and Sales (000s) Share (000s) Share (DO0s) Share (000s) Share Share Projected Demand (from decision entries) 55.1 11.7% 51.3 12.6% 40.0 13.9% 25.1 14.3% 12.8% Actual Demand among rival companies in 51.8 13.5% 19.7 14.4% 42.6 16.1% 30.1 17.9% 15.2% 0.0 0.0 Units Gained/Lost (due to stock-outs) 0.0 0.0 Total Units Assembled and Shipped 51.8 13.5% 49.7 14.4% 42.6 16.1% 30.1 17.9% 15.2% Warranty Period / Claims / Costs Warranty Period Offered in Year 7 180 days 90 days 120 days 90 days Anticipated Warranty Claim Rate 22.3% 10.2% 14.6% 10.2% 14.9% Allowance for Warranty Repairs ($000s) 3,450 1,530 1,860 930 7,770 30.78 43.66 30.90 44.60 Warranty Repair Cost ($ per unit sold) 66.60 Copyright @ 2019 GLO-BUS Software, Inc. PacIndustry 1 Regional Average Competitive Efforts Year 7 Europe-Africa Year 5 Year 6 Year 7 Year 8 Year 9 Year 10 Year 11 Year 12 Year 13 Year 14 Year 15 AC CAMERA SEGMENT Price (average wholesale $ per unit) 225 276 336 P/Q Rating (1 to 10 stars) 4.0* 1.6* 5.5* Brand Reputation (prior-year image) 70 76 Number of Models 3 3 Retail Multi-Store Chains 30 30 36 Outlets Online Retailers 60 60 73 Local Retailers ,500 2,500 2,966 Retailer Support ($ per unit) 6.00 6.71 10.52 Advertising Budget ($000s] 1,400 2,773 4,288 Website Displays ($000s) 1.200 1.988 2.80 Sales Promotions - Weeks 3 Discount 10.0 % 12.8 % 12.5% Warranty Period (days) 60 165 199 Demand for ACC Units (000s) 240.0 248.0 241.0 Gained/Lost (due to stockouts) 0.0 0.0 0.0 AC Camera Units Sold (000s) 240.0 248.0 241.0 Market Share 14.3 % 12.5% 12.5 % Special AC Camera Contracts Discount Offer (% off standard price 0.0 % 0.0 % 0.0 % Value Index 0 Special Contract Units Sold (DOOs) 0.0 0.0 UAV DRONE SEGMENT Price (average direct-sale $ per unit) 1,100 1,556 1,913 Discount to Online Retailers 5 96 13 % 11 % P/Q Rating (1 to 10 stars) 1.0* 4.8 5.6* Brand Reputation (prior-year image) 70 70 76 Number of Models Online Retailers 30 30 31 Website Displays ($000s) 1,200 1,090 2,406 Search Engine Advertising ($000s) 1,200 1,850 2,819 Retailer Recruitment ($ per unit) 30.00 287.18 239.89 Warranty Period (days) 50 176 203 Drone Unit - Direct (company website) 31.2 33.7 34.1 Demand 3rd-Party Retailers 11.8 9.3 8.9 (000s) Total Demand 43.0 43.0 43.0 Gained/Lost (due to stockouts) 0.0 0.0 0.0 UAV Drone Units Sold (000s) 43.0 43.0 43.0 Market Share 14.3 % 12.5 % 12.5 % - ACC Price - UAV Price - P/Q Rating $1923.00 10.0* 7.5* Industry $1467.25 Average 5.0% Prices and $1011.50 P/Q Rating P/Q Ratings $555.75 2.5% $100.00 8 11 12 13 14 15 0.0* 9 10 YearIndustry 1 Regional Average Competitive Efforts Year 7 Asia-Pacific Year 5 Year 6 Year 7 Year 8 Year 9 Year 10 Year 11 Year 12 Year 13 Year 14 Year 15 AC CAMERA SEGMENT Price (average wholesale $ per unit) 225 261 304 P/Q Rating (1 to 10 stars) 4.0 4.6 5.5* Brand Reputation (prior-year image) 70 Number of Models 3 3 3 Retail Multi-Store Chains 24 24 30 Outlets Online Retailers 48 48 60 Local Retailers 2,000 2,000 2,450 Retailer Support ($ per unit) 6.00 6.83 8.80 Advertising Budget ($000s 1.000 2,488 3.938 Website Displays (5000s) 900 1.688 2.300 Sales Promotions - Weeks 3 3 Discount 10.0 % 2.6% 12.3 % Warranty Period (days) 60 154 195 Demand for ACC Units (000s) 85.0 209.0 225.0 Gained/Lost (due to stockouts) 0.0 0.0 0.0 AC Camera Units Sold (000s) 185.0 209.0 225.0 Market Share 4.3 9 12.5 % 12.5 % Special AC Camera Contracts Discount Offer (% off standard price) 0.0 9% 0.0% 0.0 % Value Index Special Contract Units Sold (000s) 0.0 0.0 UAV DRONE SEGMENT Price (average direct-sale $ per unit 1,050 1,431 1,652 Discount to Online Retailers 15 % 13 % 10 % P/Q Rating (1 to 10 stars) 4.0* 4.8 5.6* Brand Reputation (prior-year image) 70 76 Number of Models 2 2 Online Retailers 24 24 27 Website Displays ($000s) 900 1,361 1,959 Search Engine Advertising ($000s) 600 1 408 2.098 Retailer Recruitment ($ per unit) $0.00 349.26 311.64 Warranty Period (day 60 143 195 Drone Unit - Direct (company website) 20.3 22.7 26.1 Demand 3rd-Party Retailers 7.7 7.4 (DOOS) 7.0 Total Demand 28.0 30.0 33.0 Gained/Lost (due to stockouts 0.0 0.0 0.0 UAV Drone Units Sold (000s) 28.0 30.0 33.0 Market Share 14.3 % 12.5% 12.5 % - ACC Price - UAV Price - P/Q Rating $1662.00 10.0# $1271.50 7.5* Industry Average $881.00 5.0* P/Q Rating Prices and P/Q Ratings $490.50 2.5# $100.00 0.0* 9 10 11 12 13 14 Year Competitive Intelligence Report Copyright @ GLO-BUS Software, Inc. Page 220/11/22 21.17 BUS Decisions & Reports Industry 1 Regional Average Competitive Efforts Year 7 North America Year 5 Year 6 Year 7 Year 8 Year 9 Year 10 Year 11 Year 12 Year 13 Year 14 Year 15 AC CAMERA SEGMENT Price (average wholesale $ per unit) 225 284 347 P/Q Rating (1 to 10 stars) 4.04 Brand Reputation (prior-year image) 70 70 76 Number of Models 3 3 3 Retail Multi-Store Chains 36 36 40 Online Retailers 72 83 Local Retailers 3,000 3,000 3,431 Retailer Support ($ per unit) 6.00 6.49 9.84 Advertising Budget ($000s) ,500 3.700 4,775 Website Displays ($000s) 1,500 2.075 3,063 Sales Promotions - Weeks Discount 10.0 % 13.4 % 12.6% Warranty Period (days) 60 165 199 Demand for ACC Units (000s) 285.0 293.0 273.0 Gained/Lost (due to stockouts) 0.0 0.Q 0.0 AC Camera Units Sold (000s) 285.0 293.0 273.0 Market Share 14.3 % 12.5 % 12.5 % Special AC Camera Contracts Discount Offer (% off standard price) 0.0 % 0.0% 0.0% Value Index Special Contract Units Sold (000s) 0.0 0.0 0.0 UAV DRONE SEGMENT Price (average direct-sale $ per unit) 1,100 2,037 Discount to Online Retailers 15 % 13 % 1196 P/Q Rating (1 to 10 stars) 4.0* 4.8* 5.6* Brand Reputation (prior-year image) 70 70 76 Number of Models 2 2 Online Retailers 36 36 37 Website Displays ($000s) 1,500 2,175 2, 125 Search Engine Advertising ($000s) 1,500 2.088 3.188 Retailer Recruitment ($ per unit) 80.00 165.84 182.60 Warranty Period (days) 60 176 214 Drone Unit - Direct (company website 37.7 39.2 37.9 Demand 3rd-Party Retailers 14.3 10.8 10.1 (000s) Total Demand 52.0 50 0 48.0 Gained/Lost (due to stockouts) 0.0 0.0 0.0 UAV Drone Units Sold (000s) 52.0 50.0 48.0 Market Share 14.3 % 12.5% 12.5% - ACC Price - UAV Price - P/Q Rating $2047.00 10.0* 7.5* Industry $1560.25 P/Q Rating Average $ 1073.50 5.0* Prices and P/Q Ratings $586.75 2.5* $100.00 10.0* 6 8 9 10 11 12 13 14 YearIndustry 1 Regional Average Competitive Efforts Year 7 Latin America Year 5 Year 6 Year 7 Year 8 Year 9 Year 10 Year 11 Year 12 Year 13 Year 14 Year 15 AC CAMERA SEGMENT Price (average wholesale $ per unit) 225 259 307 P/Q Rating (1 to 10 stars) 5.5* Brand Reputation (prior-year image) 70 70 76 Number of Models 3 Retail Multi-Store Chains 18 18 23 Outlets Online Retailers 36 36 48 Local Retailers 1,000 1.000 1,541 Retailer Support ($ per unit) 6.00 7 13 10.99 Advertising Budget ($000s 750 2.363 3,713 Website Displays ($000s) 600 1.513 2,263 Sales Promotions - Weeks 3 Discount 10.0 % 12.0% 12.1 % Warranty Period (days) 60 154 188 Demand for ACC Units (000s) 130.0 48.0 156.0 Gained/Lost (due to stockouts) 0.0 0.0 0.0 AC Camera Units Sold (000s) 130.0 148.0 156.0 Market Share 14.3% 12.5 % 12.5% Special AC Camera Contracts Discount Offer (% off standard price) 0.0 % 0.0% 0.0% Value Index 0 0 Special Contract Units Sold (100s) 0.0 0.0 0.0 UAV DRONE SEGMENT Price (average direct-sale $ per unit) ,050 1,381 1,639 Discount to Online Retailers 15 % 13 % 11 % P/Q Rating (1 to 10 stars) 4.0* 4.8 5.6* Brand Reputation (prior-year image) 70 70 76 Number of Models Online Retailers 18 18 22 Website Displays ($000s) 600 1.053 1,860 Search Engine Advertising ($000s) 300 820 1.949 Retailer Recruitment ($ per unit) 80.00 588.36 130.81 Warranty Period (days) 60 143 191 Drone Unit - Direct (company website) 2.3 13.9 16.7 Demand 3rd-Party Retailers 5.1 4.4 (000s) Total Demand 17.0 19.0 21.0 Gained/Lost (due to stockouts) 0.0 0.0 0.0 UAV Drone Units Sold (000s) 17.0 19.0 21.0 Market Share 14.3 % 12.5 % 12.5% ACC Price - UAV Price - P/Q Rating $1649.00 10.0 Industry $1261.75 7.57 Average $874.50 5.0 P/Q Rating Price Prices and P/Q Ratings $487.25 2.54 $100.00 0.0* 8 9 10 11 12 13 14 15 Year