Please provide the answers to the below numbers with references.

1. Company Background of Ford Cars (example: Ford F-350 Super Duty)

1-a. Provide a brief history

1-b. Discuss the size of the company and its growth (provide sales for the past 3 years and growth

2. Segmentation chart - Prepare a table showing two key segments for the company and a description of each segment using demographic, geographic, psychographic and behavioural variables. Highlight the primary segment. Provide 2-4 reasons for selecting this segment as primary.

3. Describe the 4 Ps for the brand: Product, Price, Place, Promotion

4. Competitive Advantage - what is unique about this company in comparison to the competition? Prepare your response based upon the research you have conducted.

5. SWOT - Prepare a SWOT analysis. It must be developed from your own research.

5-a. Strengths: positive internal company factors such as company reputation, high market share, innovativeness, anything positive in current 4Ps

5-b. Weakness: negative internal company factors such as low quality, limited product line, poor reputation, or anything negative in current 4Ps

5-c. Opportunities and Threats:are external elements that the company has no control over