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The TD Grade One Book Giveaway Background: The TD Bank Group (TD) supports several initiatives to encourage literacy and reading in Canada. TD believes that literacy is a key skill for the future. In 2000, TD established the Grade One Book Giveaway program after consulting Departments of Education, school boards, and library organizations. The program is organized by the Canadian Children's Book Centre (CCBC), a not-for-profit organization dedicated to the encouraging, promoting and supporting reading, writing and illustrating of Canadian books for young readers." CCBC focuses on books published in Canada and it is committed to raising awareness and the quality and variety of Canadian books for young readers." The program is the largest free-book program to school aged children in Canada. About 550,000 Grade 1 English and French students received the book compliments of TD. They can keep the book and take it home to read with their parents and caregivers. The book distribution is supported by an author / illustrator reading tour across Canada. The books' printing and distribution costs are paid for by TD and their logo appears on the There has been some opposition to the Program. In 2013, some school boards claimed that the books are corporate advertising and should not be distributed in the classroom. The boards claimed that it forces students to be exposed to advertising. As a result, the free book was not distributed in the classrooms that year but was made available to local public libraries in the area. Defenders of the program state that the book has nothing to do with banking. Many Grade 1 students do not even know the letters T and D and the logo means nothing. The defenders suggest that the school boards have lost sight of their mission, that is, literacy. They state that there are all kinds of issues in the educational system and this is not one worthy of discussion. Activity #1: Explain whether the "Book Giveaway" Program will promote and inspire a love of reading and passion for books? Activity #2: Identify the stakeholders involved with the "Book Giveaway" and explain their respective connections to the Program Activity #3: Explain in whose best interest are the books being distributed? Activity #4: Explain whether TD is being purely altruistic with its "Book Giveaway"? Activity #5: Explain which ethical theories apply to this case and why? Activity #6: Explain which ethical concepts apply to this case and why