Please read Case 2. Small Package Express Delivery Industry, 1973-2018 (in the textbook) and answer the below case questions:

Q1. What customer needs is this industry is satisfying? What assets do small package express operators need to satisfy these needs?

Q2. Why, despite rapid growth, was the air express industry characterized by low returns during much of the 1980s?

Q3. Why did competitive intensity moderate and prices rise during the late 1980s and much of the 1990s?

Q4. How the nature of the industrys offerings change during the late 1990s and 2000s? How has this impacted the intensity of competition in the industry?

Q5. Why do you think Amazon is expanding its operations in the industry? How big do you think Amazons ambitions are? What are the implications for FedEx and UPS?

Case analysis format:

- On 8.5 by 11-inch paper with one-inch margins and font size twelve. No restriction on line spacing.

- Do not retype the case questions. However, please specify the question numbers for your answers.

- Each case analysis must be no more than five pages. The limit does not include the cover page, figures, graphs, references, and other supplementary materials.

- Appropriate references must be included.