Please read Case Study 1 Ocean Park Hong Kong in the course required textbook and discuss the following questions. How has the tourism industry performed in recent years in Hong Kong?How do Ocean Park's stated vision, mission, and values set it apart from competitors such as Hong Kong Disneyland?How do you describe the general and task environments for Ocean Park in Hong Kong?Who are Ocean Park's primary and secondary competitors? And why?What are the pros and cons of the business models that Ocean Park Hong Kong and Hong Kong Disneyland follow?Can Ocean Park expand its operational scope to better compete with Hong Kong Disneyland? How can its operational scope be extended?How does Ocean Park's target market differ from that of Hong Kong Disneyland?If you were the CEO of Ocean Park Hong Kong, what would you do to turn around the company and increase the attendance and revenue situation?How can Ocean Park balance the educational aspects of keeping animals in captivity with its animal rights messaging and pressure from animal activist groups?This case study was written in 2019. How has Ocean Park progressed since 2019?What can we learn from this case study?

yuzu.vitalsource.com/reader/books/9781351188494/epubcfi/6/60[%3Bvnd.vst.idref%3DCh101]!/4[ch101]/2/10/2L15034-2324_h1_part006_Intro001_0011/2 Q Introduction Ocean Park Hong Kong opened in 1977 on land provided by the Hong Kong Government, using charitable funding received from the Hong Kong Jockey Club. The park's mission is to entertain guests while educating them about nature and conservation. Ocean Park offers a wide variety of family-friendly attractions, from thrill rides to animals and shows. A strong educational program rounds out their goals connecting students of all ages to the area's natural environment. In the 2017-2018 fiscal year, Ocean Park welcomed 5.8 million guests and achieved revenue of HK$1,686.2 million. Although Ocean Park's revenue increased from the prior year, there was still a deficit an overall the results were not very positive. Ocean Park has also encountered some challenges from animal welfare groups. The tourism industry and other economic factors are strong in Hong Kong and Ocea Park is a well-rooted institution in the area. How can Ocean Park successfully compete with Hong Kong Disneyland and regain visitors and revenue, while staying true to its core mission and purpose? Ocean Park Hong Kong background Ocean Park Hong Kong is a not-for-profit organization operated by the Ocean Park Corporation, with the complementary goals of entertaining its guests while also educating them about the natural environment and conservation. This is achieved using a combination of thrill rides, shows, animal attractions, educational programs, kids' camps, and teaching resources._ The Ocean Park Academy Hong Kong is responsible for attaining the educational goals of the organization, connecting with both teachers and students to bring them closer to nature._ Ocean Park employs about 2,400 staff._ The park was opened in January 1977 and operates on more than 910,000 square metres of land dedicated by the Hong Kong Government in Aberdeen on the south side of Hong Kong island. The Hong Kong Jockey Club funded the HK$150 million initial cost, as well as the HK$240 million cost of the second development phase from 1982-1984. In 1987, Ocean Park was separated from the Hong Kong Jockey Club into the Ocean Park Corporation, an independent statutory body funded by an endowment from the Jockey Club." Its daily capacity is 36,300 people at any one time, and it offers more than 80 attractions._ As of April 2019, Ocean Park Hong Kong defines its purpose as follows:_ Vision statement: "Ocean Park Corporation, with focus on education, conservation and entertainment, will be the world's best theme park resort, providing excellent guest experiences through the thrill of discovery, while connecting people with nature." Mission statement: "Ocean Park Corporation is committed to providing all guests with memorable experiences that are fun, entertaining and educational within our theme park resort, while promoting life-long learning and conservation advocacy. Our aim is to maintain a healthy financial status and be an employer of choice, while serving our community with the highest standards of safety, animal welfare, products and guest services." Core values: "Fun; Safety; Service; Show value; Conservation and education; and Respect for people, community and animals." Differential values: "Rooted in Hong Kong and culturally relevant; Generational values and memories as Hong Kong People's Park; Value for money; Natural scenic environment; Internationally accredited; Iconic attractions and events; Conservation commitments; Excellence in animal welfare."