Please read the article, and complete the outline.

LINK: https://hbr.org/2009/02/gen-y-in-the-workforce-2

CASE TITLE: Gen Y in the Workforce.

Josh Lewis, a young staffer at Rising Entertainment, is frustrated because his boss, marketing chief Sarah Bennett, won't listen to his ideas about using new media to promote films. She's trapped in the 1990s, he thinks, when people actually watched network TV! Rushing through his assignment for a team presentation, he works up a plan and pitches it to the CEO in the hallway. The CEO loves it, but Sarah is upset with Josh for going over her headand submitting subpar work on the presentation. How can these members of two different generations work together effectively?

Clashes between impatient Generation Y and pay-your-dues Generation X are inevitable but certainly manageable, says Ron Alsop, author ofThe Trophy Kids Grow Up. For starters, Sarah should reprimand Josh for bypassing her; he should respect her authority and work with her, not around her. But Sarah must address Josh's frustrations. Like many Gen Yers, he wants to know that his work is meaningful, and he needs constructive feedback on suggestions.

Enterprise Rent-A-Car president Pamela Nicholson says that given the CEO's enthusiasm, Sarah should commend Josh's initiative but remind him to keep her in the loop. Sarah and Josh also might be able to forge a more productive relationship if Rising Entertainment set up training and feedback programs to help integrate Gen Yers into the workforce, as Enterprise has.

Jim Miller, an executive VP at General Tool & Supply, thinks Josh put his team in jeopardy by doing his assigned tasks poorly. Sarah needs to coach him on being a team player and set clear expectations about performance and communication. However, she could have done a much better job of validating his good ideaperhaps by asking him to spearhead some experiments for the group.

READ FULL ARTICLE: https://hbr.org/2009/02/gen-y-in-the-workforce-2

COMPLETE THE OUTLINE:

CASE TITLE

____________________________________________

I. Major Problem (CLAIM) Identified: The problem is......

A. Justifications for problem statement (FACTS with WARRANTS)

1. why is this the problem?what in the case suggests that this is the problem?

2.

B. Justifications for problem statement

1. why is this the problem?what in the case suggests that this is the problem?

2.

II. Alternatives (possible solutions to the problem identified)

A. Alternative 1

1. Advantages to alternative 1

a. advantage a

b. advantage b

2. Disadvantages to alternative 1

a. disadvantage a

b. disadvantage b

B. Alternative 2

1. Advantages to alternative 2

a. advantage a

b. advantage b

2. Disadvantages to alternative 2

a. disadvantage a

b. disadvantage b

C. Alternative 3 (you must list at least three alternatives)

1. Advantages to alternative 3

a. advantage a

b. advantage b

2. Disadvantages to alternative 3

a. disadvantage a

b. disadvantage b

III. Recommendation (Alternative Chosen) (CLAIM)

A. Major Justifications (FACTS with WARRANTS)

1. Justify your chosen alternative

2. Use as many statements as necessary in your justification

3. Part of your justification must be a comparison of your chosen alternative withalternatives not chosen.

B. Minor Justifications

1.what in the case suggests that this recommendation is the best alternative?

2.

IV. Implementation

A.List issues that are important for the implementation of your chosen alternative (i.e., what will the company actually have to do to make your recommendation happen?)

1.. . .

2.. . .

B.List other problems that your recommendation does not remedy

1.. . .

2.. . .