Please read the article below and answer the questions below:

Toddler's temper ousts family from the plane

ORLANDO (AP) AirTran Airways on Tuesday defended its decision to remove a Massachusetts couple from a flight after their crying 3-year-old daughter refused to take her seat before takeoff.

AirTran officials said they followed Federal Aviation Administration rules that children age 2 and above must have their own seat and be wearing a seat belt upon takeoff.

"The flight was already delayed 15 minutes and in fairness to the other 112 passengers on the plane, the crew made an operational decision to remove the family," AirTran spokeswoman Judy Graham-Weaver said.

Julie and Gerry Kulesza, who were headed home to Boston on Jan. 14 from Fort Myers, said they just needed a little more time to calm their daughter, Elly.

"We weren't given an opportunity to hold her, console her or anything," Julie Kulesza said in a telephone interview Tuesday.

The Kuleszas said they told a flight attendant they had paid for their daughter's seat, but asked whether she could sit in her mother's lap. The request was denied.

She was removed because "she was climbing under the seat and hitting the parents and wouldn't get in her seat" during boarding, Graham-Weaver said.

The Orlando-based carrier reimbursed the family $595.80, the cost of the three tickets, and the Kuleszas flew home the next day.

They also were offered three roundtrip tickets anywhere the airline flies, Graham-Weaver said.

The father said his family would never fly AirTran again.

1.Was this a good marketing decision on the part of the airline? Why or why not? Be sure to note what facts or information you're basing your opinion on?

2. What areas of Marketing thatseem most relevant to this situation and why?