Please read the attached 2 articles related to how marketing is evolving and how people are now responding to marketing. Then answer the following questions: 

1. Give me a brief summary of both articles 

2. Give me your brief initial reaction to these two articles 

3. How do think these are exciting changes in the world of marketing or do these changes make the field more unstable and unpredictable? How does that make you feel about working in the field? 

4. Do you agree with what these articles are saying and how do you think this will change how you approach the job field in the future?