Please read the case study and respond tobothof the following questions.

As a guide, the expected word length for each answer is approximately

1.Use the marketing mix to evaluate the marketing tactics of Boo.com in the areas of:

Product, Pricing, Place, Promotion, Process, People and Physical evidence.

2.In many ways, the vision of Boo's founders were 'ideas before their time'. Give examples of the e-retail techniques adopted by Boo to make an engaging online customer experience