Question
Please read the case study here: https://ufile.io/g55f92wh Then, please help with the following marketing question with calculation details: Please use the information provided in this
Please read the case study here: https://ufile.io/g55f92wh
Then, please help with the following marketing question with calculation details:
Please use the information provided in this paragraph to assess market potential. A manager wants to figure out the market potential of a new internet based food delivery service. The number of households in the UK is about is 27 Million. It has been found that 80% of households have access to internet. When surveyed about the likelihood of using the new service 40% said they would try it. As a manager you correct your calculations by 50%. As a manger you believe you may only able to service about 60% of the UK and can make 80% of households aware of your service via advertisements/promotions. What is the annual market potential? (5 marks) SHOW ALL YOUR CALCUALITONS AND STEPS
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