Please read the case study on pages 269-282.

Please watch the following videos:

New Roomba Vac Maps Your House With Its Camera

IRobot CEO Gives a Sneak Peek of Roomba's New Product Lineup

Too lazy to mow the lawn? Roomba reveals Terra 'lawnbot' that can do it for you

Please answer the following questions:

1. Identify the driving forces in the robotic vacuum industry. Which of these forces appears to be the strongest? Where does the industry appear to be headed as a result of these forces?

2. What are iRobots competitive and resource strengths, and what opportunities do you identify? What notable weaknesses and threats are facing the company? Assess the combined impact of these forces on iRobots future profitability.

3. Describe iRobots business strategy. Does it appear well-suited for the company in 2019?

4. iRobot has the largest market share in a growing market, but does the company have a competitive advantage? A sustainable advantage? What additional strategies could the company adopt to secure or sustain competitive advantage?

5. Which of iRobots competitors presents that greatest competitive threat? Why? Support your answer.

6. From the provided financial data, what is iRobots financial condition? What do the financial statements suggest about the companys future? If present trends continue, where do you see iRobot in the next few years?

7. What advice would you offer to CEO Angle to improve iRobots market position and profitability. Support your decision