Please read the following case very carefully and then answer all 6 questions:

Dominos is a multinational fast-food company that recently launched the Thickshake drink across Australia.

Source: https://www.dominos.com.au/menu-drinks/malted-vanilla-thickshake-S00248

In the last few months, the Dominos store manager in Frankston has received a number of complaints from customers who are unhappy with the Thickshake. Dominos management team at the head office in Brisbane are unsure what actions to take as they first need to better understand what product components or attributes are unsatisfactory.

Your marketing research company has been commissioned by Dominos to collect more information at the Frankston store to measure customer satisfaction with the Thickshake. Your marketing research company intends to collect primary data through conducting a consumer survey using a highly structured closed-ended questionnaire format. The Dominos management team has given your company three weeks to submit a formal research report.

Question:

Briefly outline an appropriate probability or non-probability sampling technique that your research team could use to recruit participants for this study. Discuss two strengths and two possible weaknesses of the sampling technique (20 marks).