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Please read the mini-case GE: Corporate Strategy Gone Bad in your textbook What kind of diversification was GE pursuing? What are the sources of value

Please read the mini-case "GE: Corporate Strategy Gone Bad" in your textbook

  1. What kind of diversification was GE pursuing? What are the sources of value creation with this type of diversification?
  2. Discuss changes in GE's product and geographic scope (depicted in Exhibits MC8.2 and MC 8.3). Describe the most important trends. What stands out to you?
  3. Why has GE lost a whopping $530 billion or almost 90% of its valuation since its peak? What went wrong?

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