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Please read the mini-case GE: Corporate Strategy Gone Bad in your textbook What kind of diversification was GE pursuing? What are the sources of value
Please read the mini-case "GE: Corporate Strategy Gone Bad" in your textbook
- What kind of diversification was GE pursuing? What are the sources of value creation with this type of diversification?
- Discuss changes in GE's product and geographic scope (depicted in Exhibits MC8.2 and MC 8.3). Describe the most important trends. What stands out to you?
- Why has GE lost a whopping $530 billion or almost 90% of its valuation since its peak? What went wrong?
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