Question
please read the Nike, Inc. case included in your Harvard Business Review case packet. Nike, Inc. is a pretty fascinating company. Founded in 1964 by
please read the "Nike, Inc." case included in your Harvard Business Review case packet.
Nike, Inc. is a pretty fascinating company. Founded in 1964 by a runner and his coach in Oregon, Nike (or "Blue Ribbon Sports" as it was known back then) distributed shoes manufactured in Japan. After recognizing the need for a lighter and cheaper shoe domestically, Nike was created.
Much of their success can be credited to a laser focus on their customer needs, along with a deep understanding of their external environment and competitive position in the industry. After you read the Harvard Business Review case, "Nike, Inc." please answer the following questions:
- What are Nike's vision, mission, and values?
- Document Nike's external environment. What do you believe are the top challenges being faced by Nike?
- What are Nike's core competencies? Do you believe they are a competitive advantage in this industry?
- Utilizing Porter's five competitive forces, develop a business strategy going forward for Nike.
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