Question
Please read the P&G articleand revisit the Corning Glass case (http://www.innovation-portal.info/wp-content/uploads/Corning-Glass.pdf). Then answer the following question: What was P & G's old ideas generating tool;
Please read the P&G articleand revisit the Corning Glass case (http://www.innovation-portal.info/wp-content/uploads/Corning-Glass.pdf). Then answer the following question:
What was P & G's old ideas generating tool; and what are the new ones; and why did P & G decide to change their idea search and generation process?
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Principles Of Risk Management And Insurance
Authors: George E. Rejda
10th Edition
0321414934, 9780321414939
