Please read the short cases below, and answer the questions based on what you have learned from Fundamentals of Marketing.

Manitoba Harvest is a local manufacturer of hemp foods. Hemp foods are rich in protein and have all 10 essential amino acids. They also contain omega-3, omega-6, stearidonic acid (SDA), and the rare omega-6 Gamma Linolenic Acid (GLA). GLA has been shown to help with cholesterol, inflammation, skin and hair health, balancing hormones, and general heart health. So far, this company has several product lines, such as, hemp hearts, hemp hearts bites, toasted hemp seeds, hemp proteins, hemp protein smoothie, hemp oil, and hemp bliss. Their products are sold around North America through different distributors, and currently they consider about expanding their business to the global markets.

Q1: If you were a marketing manager at Manitoba Harvest, what global market environmental factors would you consider before deciding to expand your business? How would these factors influence your decision? (Tips: at least four fact Q2: How would you build your marketing strategies after entering in the foreign market?

(Tips: Marketing strategy is to discover consumers' needs and satisfy them. How to discover their needs and how to satisfy them?)

Q3: In the foreign country, customers are not familiar with the hemp hearts products, let alone the brand (i.e., Manitoba Harvest). As the marketing manager, you decide to launch a marketing campaign to promote products of Manitoba Harvest to the new market. How would you plan a campaign.