Please read this case and answer the 4 questions below. The second question is required to use the motivation theory.

CASE APPLICATION #3 Passionate Pursuits Topic: Motivating unique groups of workers, job design A t its headquarters in Ventura, California, Patagonia's the outdoors that they all love and enjoy. Managers are coached office space feels more like a national park lodge than to define expectations, communicate deadlines, and then let em- the main office of a $600 million retailer." It has a ployees figure out the best way to meet those. Douglas fir staircase and a portrait of Yosemite's El Capitan. Founded by Yvon Chouinard, an avid advocate of the natu- The company's cafe serves organic food and drinks. There's ral environment, Patagonia's first and strongest passion is for an infant and toddler child-care room for employees' children. the outdoors and the environment. And that attracts employees An easy one-block walk from the Pacific Ocean, employees" who are also passionate about those things. But Patagonia's surfboards are lined up by executives do realize that they are the cafeteria, ready at a first and foremost a business and, moment's notice to catch Motivating employees even though they're committed to some waves. (Current the right way doing the right thing, the company wave reports are noted on needs to remain profitable to be a white board in the lobby.) able to continue to do the things After surfing or jogging or biking, employees can freshen up in it's passionate about. But that hasn't seemed to be an issue the showers found in the restrooms. And no one has a private since the recession in the early 1990s, when the company had office. If an employee doesn't want to be disturbed, he or she to make its only large-scale layoffs in its history. wears headphones. Visitors are evident by the business attire 95336 - 5.107.226.216 they wear. The company encourages celebrations to boost em- Discussion Questions 216 ployee morale. For instance, at the Reno store, the "Fun Patrol" organizes parties throughout the year. 11-20 What would it be like to work at Patagonia? (Hint: Go to Patagonia has long been recognized as a great workplace for Patagonia's website and find the section on Careers.| What's mothers. And it's also earned a reputation for loyal employees, your assessment of the company's work environment? something that many retailers struggle with. Its combined vol- 11-21 Using what you've learned from studying the various motive- tion theories, what does Patagonia's situation tell you about untary and involuntary turnover in its retail stores was around employee motivation? 25 percent, while it was only 7 percent at headquarters. (The in- dustry average for retail is around 44 percent.) Patagonia's CEO 11-22 What do you think might be Patagonia's biggest challenge in keeping employees motivated? Rose Marcario says the company's culture, camaraderie, and 11-23 In your assigned group, discuss this: If you were managing a way of doing business is very meaningful to employees and they team of Patagonia employees in the retail stores, how would know that their work activities are helping protect and preserve you keep them motivated