Please read this case and answer the questions below.

WhatsApp ing tool, and they argue that it's necessary to understand First signed group. Archived CASE APPLICATION #2 MOB. Banning E-Mail Banning Voice Mail Environme Topic: Effective communication "t's estimated that the average corporate user sends and Several years ago, U.S. Cellular's executive vice president Lo Lo receives some 1 12 e-mails daily."That's about 14 e-mails implemented a ban on e-mail every Friday. In his memo an- -per hour, and even if half of those don't require a lot of nouncing the change to employees, he told them to get out and time and concentration, that level of meet the people they work with rather Tabo e-mail volume can be stressful and lead than sending an e-mail. That directive to unproductive time. Once imagined to What IS necessary went over with a thud. One employee be a time-saver, has the inbox become confronted him saying that Ellison a burden? What about voice mails? for organizational didn't understand how much work had Are phone messages even necessary for communication? to get done and how much easier it was organizational communication? These when using e-mail. Eventually, how- and other concerns are forcing many organizations to take a ever, employees were won over. Forced to use the phone, one closer look at how information is communicated. employee learned that a coworker he thought was across the Essa 38.C 13:51 Sunny a X ENG UK 19/05/2022 3WhatsApp 0 482 Part 4 . Leading country was, instead, across the hall. Now, other executives are large financial institutions, including J.P. Morgan Chase & discovering the benefits of banning e-mail. Co., Citigroup Inc., and Bank of America Corp., are deleting Tom Gimbel, founder and CEO of LaSalle Network, in- or cutting back on phone voice mail. Some company execu- Archived stituted a "no e-mail day" once a quarter. By cutting back on lives explaining their actions cite the reality that few people use MOB some of the issues associated with email communications, he's voice mail anymore. The question remains, however, whether found that his employees have gotten better at "live" commu- customers still expect to be able to maintain voice contact with nication, face-to-face conversations, and collaboration. Jessica their financial advisors. Environmental Rovello, cofounder and president of Arkadium, which develops games, has described e-mail as "a form of business attention- deficit disorder." She found herself-and her employees- Discussion Questions putting e-mail in the inbox ahead of everything else being 13-18 What do you think of this? Do you agree that e-mail and voice worked on. What she decided to do was only check her e-mail mail can be unproductive in the workplace? four times a day and to turn off her e-mail notification. Another 13-19 Were you surprised at the volume of e-mail an average em- executive, Tim Fry of Weber Shandwick, a global public rela- ployee receives daily? What are the challenges of dealing tions firm, spent a year preparing to "wean" his employees off with this volume of e-mail? How much e-mail would you say their e-mail system. His goal: dramatically reduce how much you receive daily? Has your volume of e-mail increased? Have e-mail employees send and receive. His approach started with you had to change your e-mail habits? the firm's interoffice communication system, which became 13-20 What do you think of the a-mail "replacement" some busi- nesses are using-more of a social media tool? In what ways an internal social network, with elements of Facebook, work might it be better? Worse? group collaboration software, and an employee bulletin board. And then there's Thierry Breton, head of Europe's largest IT 13-21 What role should customer service play in choosing which organizational communication methods to use? firm, Atos. He announced a "zero e-mail policy" to be replaced 13-22 Write a memo that you would sand to your employees telling with a service more like Facebook and Twitter combined. them that you're declaring a no e-mail day once a month. In The latest casualty in organizational communication that mamo, be sure to explain why you're doing it and what choices is voice mail. Under pressure to cut costs, several benefits you hope your employees will experience. 38.C O a oo 13:51 Sunny x ENG UK 19/05/2022 3