Please read"To The Net Case" 1(Page 363): Please dorequirement "b" and follow my instruction instead of the book instruction:

INSTRUCTIONS to get DATA:

Please read"To The Net Case" 1(Page 363): Please dorequirement "b" and follow my instructions instead of the book instructions:

1.Go to www.sec.gov

2. Under "Filings", click "Company Filing Search"

3. Then go to " Search" and type: GOOG (in place of Ticker or CIK), you will see below: "Alphabet Inc (GOOG, GOOGL)", click that.

4. Then on the right under "Selected Filings" , you will see "[-] 10-K (annual reports) and 10-Q (quarterly reports)" , click that and you will see "February 3, 2021 - 10-K: Annual report for year ending December 31, 2020Open document", click this

5. Then you will see "10-K Report Alphabet Inc."

6. Go to page 55 and you will see Alphabet Inc. CONSOLIDATED STATEMENTS OF INCOME for 2018, 2019, & 2020.

7. From there, pick up Revenues, Income form Operations, & Net income for 2018, 2019, & 2020), write the numbers in the table provided in b (textbook).

7. Then do the horizontal analysis taking 2018 as the basis (i.e. 2018 revenue will be 100%, find 2019 revenue is what % of 2018 revenue and 2020 revenue is what % of 2018 revenue; do the same thing for income from operations and net income). Finally make comments on the trends.

TO THE NET CASE 1. Go to the SEC site (www.sec.gov). Under "Filings & Forms," click on "Search for Company Filings." Click on "Company or fund, etc." Under Company Name, enter "Google Inc." (or under Ticker Symbol, enter "GOOG"). Select the 10-K filed February 1 1, 201 1. a. Copy the first sentence in the "Item I. Business Overview" section. b. Prepare a horizontal common-size analysis for the following (use 2008 as the base): 2008 2009 2010 Revenue Income from operations Net income c. Comment on the trends in (b)