Please refer to the AirFrance case and the following bubble chart for this question. There are 4 Quadrants in this bubble chart and lines are "average probability of booking" and "average CPC" across all publishers. Please 1) describe the key characteristics of the publishers in each quadrant; 2) Please make recommendations for each quadrant in order to optimize publisher strategy.

Formulate Publisher Strategy Note: (Bubble Size=Current Funding) Line is at Average Probability Across All Publishers $2 50 Quadrant 2 Quadrant 1 Line is at Average OPC Across Al Publishers $1.50 Avg. Cost Per Click O $1.00 Quadrant 3 Quadrant 4 -0.0200% 0.0000% 0.0200% 0.0400% 0.0600% 0.08 00% 0.1000% 0.1200% Probability of Booking (=Click Thru Rate x Transaction Conversion Rate) Google - Global . Google - US . MSN - Global . MSN - US . Overture - Global . Overture- US . Yahoo - US