Please refer to the case "Migros Turkey: Scaling Online Operations During COVID-19 (C)" by Antonio Moreno and Gamze Yucaoglu (621062-PDF-ENG),: https://services.hbsp.harvard.edu/api/courses/959075/items/621062-PDF-ENG/sclinks/6574cf72aa8a3a468997178abc9de729

With the advent of online retail, customers' shopping habits have evolved. In response to customers' tendency to access information and fulfil purchases by using a blend of online and offline modalities based on their tolerance for uncertainty, retailers are increasingly becoming omnichannel. Online fulfilment can quickly increase the reach of a retailer by serving a larger area. This offers considerable benefits for retailers as it aggregates orders over a larger area and allows them to fulfil from centralised warehouses, improving forecasts and reducing inventory needs.

In August 2020, Migros Ticaret A.S. (Migros) had been operating under COVID-19 pandemic conditions for six months. The journey had been a fast and tiring one, but the company was coping successfully. The experienced duo knew that demand for online would increase rapidly and that customers would surely refrain from going into physical stores. Within two weeks, Migros owned Sanal Market and Hemen experienced an unprecedented surge in demand.

(a) Appraise the contributions of a transport management system (TMS) to a dramatic increase in basket size and shopping frequency for online orders from the Sanal Market and Hemen amidst Covid-19. Your answer should include but not be limited to:

the issues faced by the Migros when online sales turned over to 10% from its

Please refer to the case "Migros Turkey: Scaling Online Operations During COVID-19 (C)" by Antonio Moreno and Gamze Yucaoglu (621062-PDF-ENG), which has been posted in Canvas. Answer the following questions based on the contents of the case. usual 45%,

the capabilities Migros needs to develop for coping with the aforementioned issues, and

the role of a TMS to improve the proposed capabilities.

B)

Examine how big data analytics can be utilised to assist Migros in handling dramatic increases in the number of orders, and capacity of picking and delivery operations.