Please Refer to the Case Titled, "Steak $\text{'}$n Shake: Long$-$Term Consequences of Price Discounting"

and respond to the questions below:

Q$1$: Critically analyze Steak $\text{'}\mathrm{????}$ Shake's price discounting strategy. Examine the reasons behind its failure

and discuss the long$-$term consequences of this price discounting strategy for Steak $\text{'}$n Shake.

Q$2$: Should Steak $\text{'}$n Shake raise its prices? Why or why not?

If Steak $\text{'}$n Shake decides to raise its prices, how can it convince its customers to accept paying the

higher prices after many years of low prices?