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Please refer to the case 'Vodafone Marketing Communications' and answer the following questions: Using Hierarchy of effect Model, highlight the role of marketing communication, over
Please refer to the case 'Vodafone Marketing Communications' and answer the following questions:
- Using Hierarchy of effect Model, highlight the role of marketing communication, over the past 15 years, to build brand Vodafone.
- Comment on the importance of Zoozoo campaigns in Vodafone's marketing communication.
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The Economics Of The Environment
Authors: Peter Berck, Gloria Helfand
1st Edition
978-0321321664, 0321321669
