Please refer to the following:

A local gym recently established its Youtube channel to attract more members and provide work-out tutorials. The total investment is going to be $20,000. The marketing team estimates the average lifetime customer value is $1,600 and 1 in 25 people who subscribe to the YouTube channel eventually become a gym member. In the end, the YouTube channel attracted 800 subscribers. 1. What is the value of getting a person to subscribe to the You Tube channel? 2. What is the total benefit of creating the YouTube channel? 3. What is the ROI of using YouTube as a social media platform?A national coffee shop chain started its Twitter page several months ago. The marketers calculated the average lifetime customer value is $1,200 and 1 in 5 people who follow the Twitter page are customers. The company has invested $300,000 on the Twitter page. 1. What is the value of getting a person to follow the Twitter page? 2. How many followers should the Twitter page attract to receive a total benefit of $360,000? 3. What is the ROI of using Twitter as a social media platform