Please respond to this statement and have a reaction towards it.

Based on the list, I was not surprised with the top ratings, given the state of our country in the last year. Those that have risen has certainly profited from the pandemic, especially Amazon. I'm a little at odds with Louis Vuitton. While I know that Louis Vuitton is probably one of the most accessible luxury brands out there, I am surprised that they managed to create revenue during the pandemic. As a matter of fact, luxury good spending increased 3% from 2019 (Brandz, n.d.). I think most of us can say we probably utilized Amazon the most; it was difficult not to, seeing as how streamlined they made their process. Since I am in an area that covers it, I also use Amazon Fresh which delivers groceries to me (at reasonable prices I might add). I believe the reason why Amazon is so well liked even though some of their prices are not always lower is because of the customer service and their return policy. I cannot recall a time when I ever had an issue with their customer service; most of the time they simply refunded me which I suppose you can do when your revenue is $386 billion. Perhaps the one thing I found surprising was that McDonald's is still in the top ten. Although there is growing awareness for health, I suppose people will never give up their fast food!

Brandz. (n.d.)Top 100 Most Valuable Global Brands 2020. https://owl.purdue.edu/owl/ research_and_citation/apa_style/apa_formatting_and_style_guide/reference_list_electronic_sources.html