please respond with as much detail as possible. I am a slower learner and rely on detail. It is also important to mention that there is a variable cost of 40%.

SCENARIO: You are the junior partner at a local marketing and public relations firm in Walnut California. You are looking to aggressively grow your client base. You have a friende Kevin who is now a partner at a local CPA firm and you approach him about creating a marketing and PR campaign to help increase the top line revenue for the CPA firm. Your friend Kevin explains the partners in his firm are very conservative and cautious and would require at least a 10% ROI on any marketing expenditures. What questions would you ask Kevin about the expenses of his firm? How would you market the services of a CPA firm? What change in revenue would you need to create for Kevin's firm to justify your fee of $25,000 over a two year period of time