Question
Please review and correct the Cost Decrease in the following problem. I can't determine how they calculated the $390,002 cost decrease in the answer grid.
Please review and correct the "Cost Decrease" in the following problem. I can't determine how they calculated the $390,002 cost decrease in the answer grid. I calculated 39,000 for the decrease.
Question
1) Calculate the economic value added for the AnswerDash product with Daves (assuming $4.5 M in revenue and 104,000 site visits).For Increased Revenue, assume that:
E-Commerce variable costs are 65%
Revenue increase is 12% (Tire Buyer, pg 10) to 30% (BenBridge & Red Awning, pg 10)
For accuracy, do both cases where 10% is low and 30% is high
For decreased costs:
1% of site visitors engage customer support
The reduction in tickets is 50%
The cost per ticket is $7.50
Revenue = $4.5 M
Site traffic = 104000
Increased revenue (10%) = (100 - .65 = .35) * 4.5M *.10 = 157500
Increased Revenue (30%) = .35 * 4.5M * .30 = 472500
Cost decrease = 104000 * .1 = 10400
50% * 10400 * 7.50 = 39000
Total EVA (Low) = 157500 + 39000 = 196500
Total EVA (High) = 472500 + 39000 = 511500
Answer Grid
Dave's | ||
Company Revenue | $4,500,000 | |
Site Traffic (per year) | 104,000 | |
Increased Revenue (low) = | .35 x $4,500,000 x .12 | $189,000 |
Increased Revenue (high) = | .35 x $4,500,000 x .30 | $472,500 |
Cost Decrease | .50 x (.01 x Cust Supp Tx) x $7.50 | $390,002 |
Total EVA = | Total EVA (low) = | $579,002 |
Total EVA (high) = | $862,502 |
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