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Please review the short strategic highlight 3.2 (page 75) on the Five Forces in the Airline Industry or strategy highlight 4.1 (page 119) on Applying
Please review the short strategic highlight 3.2 (page 75) on the "Five Forces in the Airline Industry" or "strategy highlight 4.1 (page 119) on "Applying VRIO: The Rise and Fall of Groupon" in the book. Using these two highlights as your guide, pick any industry or a specific company that are impacted primarily due to the COVID-19 pandemic either positively or negatively by applying Porter's five-forces model or the VRIO framework.
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