Neo Group Ltd is Singapore's leading event caterer. The company provides customers with end-to-end food and...
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Neo Group Ltd is Singapore's leading event caterer. The company provides customers with end-to-end food and catering solutions. The company has more than 17 catering brands serving different market segments through extensive menus and services. Neo Garden, for example, is one of the brands that serve parties or gatherings. Customers can go to the company's website, browse through the menus and offerings, submit their choice of food items and beverages, and specify delivery date and details, and make payment. On the event date, the company would deliver the buffets to the event site, set up tables and stools, and collect buffet setup after the event. Customers can even hire the company's staff to serve guests. (a) (b) (c) Evaluate the two (2) types of customer induced variability arising in the operation processes of this company. Give some examples for each type of variability. Which variability plays the major role? (8 marks) What kind of variability to the company's operational processes is introduced by the Covid-19 pandemic? (5 marks) In the OM triangle, which strategy is the best one to deal with the above- mentioned customer induced variabilities? Why aren't the other strategies optimal? (12 marks) Neo Group Ltd is Singapore's leading event caterer. The company provides customers with end-to-end food and catering solutions. The company has more than 17 catering brands serving different market segments through extensive menus and services. Neo Garden, for example, is one of the brands that serve parties or gatherings. Customers can go to the company's website, browse through the menus and offerings, submit their choice of food items and beverages, and specify delivery date and details, and make payment. On the event date, the company would deliver the buffets to the event site, set up tables and stools, and collect buffet setup after the event. Customers can even hire the company's staff to serve guests. (a) (b) (c) Evaluate the two (2) types of customer induced variability arising in the operation processes of this company. Give some examples for each type of variability. Which variability plays the major role? (8 marks) What kind of variability to the company's operational processes is introduced by the Covid-19 pandemic? (5 marks) In the OM triangle, which strategy is the best one to deal with the above- mentioned customer induced variabilities? Why aren't the other strategies optimal? (12 marks)
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Answer rating: 100% (QA)
Answer a The two types of customerinduced variability in this companys operation processes are demand variability and mix variability Demand variabili... View the full answer
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