Question
Please rewrite, this assignment (included below) into a 5 minute script for a presentation that answers these questions (also included below). Context: Poultry industry The
Please rewrite, this assignment (included below) into a 5 minute script for a presentation that answers these questions (also included below).
Context: Poultry industry
The Poultry Processing industry in Australia has encountered a blend of operational circumstances in recent years. Despite a rise in poultry consumption, intense competition among major supermarkets has curbed the growth of poultry prices, impacting both industry revenue and profitability. Fluctuations in domestic wheat feed prices have further exacerbated cost volatility, compelling processors to consolidate and restructure in order to enhance productivity and profitability. Over the five-year period leading up to 2023-24, revenue within the Poultry Processing industry is projected to experience a marginal annual growth rate of 0.1%, reaching a total of $8.8 billion. However, a decline of 3.7% in revenue is anticipated for 2023-24, largely influenced by shifts in poultry prices. These challenges have prompted processors to streamline their operations and actively pursue avenues to maintain their competitiveness within the market.
You are appointed as a Senior Estimating & Pricing Specialist for the poultry sector in Australia, and your task is to develop an analysis that will be reported to the Head of the Analytical Pricing Unit.
Your task is to develop a short report followed by a video recording addressing the following points:
Questions
- Analyse the market structure for poultry meat industry in Australia.
- Discuss the implications of the identified market structure on pricing strategies, consumer choice, and industry performance.
- Select another market structure different from the one present in the poultry industry (e.g., perfect competition, monopoly, oligopoly, monopolistic competition). Compare and contrast the market structure of the poultry industry with the chosen market structure. Emphasize similarities and differences in terms of firm behavior, pricing strategies, consumer welfare, and industry performance, supported by economic theory and real-world examples.
- Is the poultry meat industry better off operating in a monopolistically competitive market rather than a perfectly competitive one?Support your discussion and argument(s) using relevant microeconomic theory/theories in a graph(s) and explain your arguments. In your response, discuss monopolistic competition considering both short-run and long-run economic profit.
- Illustrate how advertising or promotional campaigns, such as the use of a marque and advertising indicating a poultry is '100% organic', can impact a firm's costs and profits if they are successful.Support your discussion and argument(s) using relevant microeconomic theory/theories in a graph(s) and explain your arguments.
- Explain, usingmicroeconomic theory/theories, and illustratein a graph(s), the likely short-run and long-run effects of the unfavorable market conditions caused by increased in poultry feed on a firm's profit and out
- Price elasticity of demand provides information about consumers' likely responses to a price change, which is particularly important when setting maximum prices for essential goods and services. Using the data provided below, calculate the price elasticity of demand for chicken based on the mid-point method. Present your calculations in a table.Explain your result. Research possible reasons for your estimated price elasticity of demand and include these in your analysis.
Year | Price (per kg) | Quantity Demanded (Tonnes '000) |
2008 | 11 | 1210 |
2009 | 11.5 | 1010 |
2010 | 11 | 1255 |
2011 | 11.5 | 1095 |
2012 | 12 | 1251 |
2013 | 12.5 | 1020 |
2014 | 11.5 | 1475 |
2015 | 11 | 1805 |
8.Assume that one major poultry producer is merging with another large producer to increase market share. Explain the impact on this market equilibrium and price, consumer surplus and producer surplus.
9. The table below sets out the market demand schedule and total cost schedule for your company's poultry production. Construct the company's total revenue, marginal revenue, and marginal cost schedule. Calculate the firm's economic profit. Graphically illustrate these and mark the profit-maximising quantity and price. Using your graph, calculate the consumer surplus and explain your results.
Answers:
Market Analysis for the Poultry Meat Industry in Australia
The Australian poultry meat industry has faced a challenging market environment, characterized by intense competition, fluctuations in domestic wheat feed prices, and a decline in revenue. This report analyzes the market structure of the poultry industry, its implications on pricing strategies, consumer choice, and industry performance.
Market Structure:
SER Pwheat P wheat ($/bu) ($/bu) MC SLR ATC PSR TLER ACSR PLR D a SR a* LR 9* LR 9 SR Q wheat (bil bu) q wheat (bu) INDUSTRY FIRMP 40 Monopoly Pm=23.5 Cournot Pco=18 Competition P.=7 Q=16.5 Q=22 Q =33 40 QMonopolistic Competition Long Run 100.0 MC 90.0 ATC 80.0 70.0 60.0 Monthly Subsciption Price 50.0 40.0 30.0 20.0 10.0 MR D2 D1 0.0 0 1 2 3 4 5 6 7 8 9 10 11 12 Millions of SubscriptionsLRAS LRAS SRAS SRAS Price Level ED Price Level E. E. P, P E. P. AD AD AD. AD Y. YO YO Y , Real GDP Real GDP (b) Aggregate demand shifts left (a) Aggregate demand shifts rightPanel (b) Panel (a) 51 52/ 51 P2 Price per DVD rental Price per DVD rental P1 P D1 Quantity of DVD rentals per period Quantity of DVD rentals per period Panel (c) P 2 Price per DVD rental P1 D1 D2 Q1 Quantity of DVD rentals per periodStep by Step Solution
There are 3 Steps involved in it
Step: 1
Get Instant Access to Expert-Tailored Solutions
See step-by-step solutions with expert insights and AI powered tools for academic success
Step: 2
Step: 3
Ace Your Homework with AI
Get the answers you need in no time with our AI-driven, step-by-step assistance
Get Started