For this assignment, please select a retailer that maintains both online and physical retail stores. Take several minutes to observe and absorb their online store image (If you are very familiar with the retailer, please try to separate what you know about their physical stores from your observation of the online store image. Pretend you have never looked at their website before. What jumps out at you?) Using the concepts we have learned in class, answer the following questions. I also recommend that you do some additional research on the store itself to get a comprehensive outlook of the company. What retailer did you pick? Why? (1 point) The retailer I have picked is Zara. I picked this company because they are a known clothing retailer internationally and I wanted to know more about them and what made them successful. I have also shopped from their online store and in store. What are the key elements of your retailer's online store image that you observed? (2 points) What are some of the strengths and weaknesses of the online store image that you observed? (2 points) Now compare and contrast the online store image that you observed to the company's physical store image. What similarities exist across both the online and physical stores? What differences exist? (3 points) Make a few tangible recommendations to improve consumers' online store image for your selected company. (2 points)