PLEASE SEE APPROPRIATE LINKS:

https://www.youtube.com/watch?v=1gPm-c1wRsQ

http://henryjenkins.org/blog/2013/05/what-do-we-now-know-about-participatory-cultures-an-interview-with-aaron-delwiche-and-jennifer-jacobs-henderson-part-one.html

Instructions

Define Henry Jenkins' theory of participatory culture and spreadable media, then discuss the following:

• Where do you see a connection between social media and the two concepts? Can a participatory culture exist without social media? How has social media changed the way we spread media? Fully explain your answers providing references and examples.

Next, critique the two concepts of participatory culture and spreadable media in terms of their pros and cons for the consumer.

• What are the positive and negative impacts of both? Explain how a consumer may use participatory culture or spreadable media to positively impact their lives. Explain the possible negative impact as well. Be sure to provide concrete examples to illustrate both the positive and negative aspects.

Finally, repeat the critique from the perspective of a company, organization, or business.

• What are the positive and negative impacts on both? Explain how a company, organization, or business may use participatory culture or spreadable media to positively impact their industries. Explain the possible negative impact as well. Be sure to provide concrete examples to illustrate both the positive and negative aspects

REQUIREMENTS:

• Read the assignment instructions and rubric carefully before beginning.
• Use full sentences and appropriate academic language in all work.
• Follow standard APA guidelines.