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Please see question below: Question 45 2 pts Imagine a restaurant serves three different market segments (for simplicity, assume the segments are of equal size].

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Question 45 2 pts Imagine a restaurant serves three different market segments (for simplicity, assume the segments are of equal size]. To better understand how well the restaurant is serving each segment, it did a study of current customers' expectations and perceptions of the company's performance. Consumers were asked what they expected to receive when paying for the services delivered by this type of restaurant and how well the restaurant performed in delivering these services. Participants reported performance expectations and perceptions on 10-point scales where higher numbers reect greater expectations and more favorable perceptions of company performance. Below are average ratings by market segment: . Perceived Segment Expectations Performance _ _ Lowering consumers' expectations is most likely to _____ trial purchasing and _____ repeat purchasing. 0 decrease; increase 0 increase; increase 0 decrease; decrease 0 increase; decrease

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