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Company: Bread History Malaysia

Question 1

Examine the selected company's business initiatives alignment towards its vision and strategic objectives.

Guideline: - Provide and list the chosen company's vision and mission statements based on the research.

- Using the chosen company's business activities (to use marketing and strategic expansion activities) to review and explain (examine) whether such activities.

- provide example to support the above

Question 2

Conduct a Porter Five forces framework to evaluate the selected company's competitive position in its industry.

Guideline

- Perform/ conduct porter's five forces framework on the chosen company

- to evaluate/ analyse/ conclude whether the industry is attractive or not for the chosen company to complete (to operate its business)

- to evaluate/analyse/conclude whether the industry is attractive or no Threat of New Entry Competitive Rivalry Threat of New Entry Supplier Competitive Buyer Power Rivalry Power Supplier Power Buyer Power Threat of Substitution Threat of Substitution - fulditule perfer -Catof change