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Please show work!!!! 1 2 4 3 $ 1.700 5 $ 3.919 $ 833 $ 1.167 $ 2.553 $ 125 $ $ 175 $ 255

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1 2 4 3 $ 1.700 5 $ 3.919 $ 833 $ 1.167 $ 2.553 $ 125 $ $ 175 $ 255 $ 383 $ 588 $ 100 $ 150 $ 230 $ 358 $ 563 $ 25 $ 25 $ 25 $ 25 $ 25 15% 15% 15% Year Revenue Margin Before Marketing Marketing Profit Margin (%) Marketing/Sales ROS Year on Year Revenue Growth CAGR Revenue from Year 1 Invested Capital ROI 12% 3,0% 15% 13% 2,1% 14% 1,5% 14% 1,0% 15% 14% 0,6% 40% 46% 50% 53% 40% 43% 45% 47% 520 552 685 $ 500 $ 5,0% 4,8% $ 4,8% $ 603 4,1% $ 3,6% Year 1 2 3 4 5 New Customers 1.330 2.000 3.070 4.770 7.500 Total Customers 3.330 4.670 6.800 10.210 15.670 Sales/Customer $250 $250 $250 $250 $250 Marketing/New Customer $75 $75 $75 $75 $75 Retention Rate 80% 80% 80% 80% discount rate: 15% Questions: a. Customer CLV b. Customer Acquisition Cost c. Customer Count (thousand) d. Customer Asset Value (thousand) 1 2 4 3 $ 1.700 5 $ 3.919 $ 833 $ 1.167 $ 2.553 $ 125 $ $ 175 $ 255 $ 383 $ 588 $ 100 $ 150 $ 230 $ 358 $ 563 $ 25 $ 25 $ 25 $ 25 $ 25 15% 15% 15% Year Revenue Margin Before Marketing Marketing Profit Margin (%) Marketing/Sales ROS Year on Year Revenue Growth CAGR Revenue from Year 1 Invested Capital ROI 12% 3,0% 15% 13% 2,1% 14% 1,5% 14% 1,0% 15% 14% 0,6% 40% 46% 50% 53% 40% 43% 45% 47% 520 552 685 $ 500 $ 5,0% 4,8% $ 4,8% $ 603 4,1% $ 3,6% Year 1 2 3 4 5 New Customers 1.330 2.000 3.070 4.770 7.500 Total Customers 3.330 4.670 6.800 10.210 15.670 Sales/Customer $250 $250 $250 $250 $250 Marketing/New Customer $75 $75 $75 $75 $75 Retention Rate 80% 80% 80% 80% discount rate: 15% Questions: a. Customer CLV b. Customer Acquisition Cost c. Customer Count (thousand) d. Customer Asset Value (thousand)

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