Please solve 1 to 4

You Make the Call Engaging with the Company Garbage 1. What about you? Millennials and Generation Y refer company objectives and employee rewards-would be to the same thing-generally speaking, people born most likely to engage you? Where would sustainability between the early 1980s and early 2000s. Does this rank among those values? Or do you think that other range of birth years include you? Whether it does or factors would probably weigh more heavily in your doesn't, how would you characterize your personal atti- attitude toward your job? What might they be? tude toward sustainability, especially in the workplace? 4. Some experts report that employee engagement "has How does your attitude toward sustainability reflect become the new Holy Grail for many organizations" your attitudes toward such matters as the country's or that it "has long been the Holy Grail for creating economic future and your own? thriving and successful organizations." Robert 2. Hunter Lovins defines employee engagement as "the A. Cooke, however, believes that achieving and goal of creating supportive, collaborative, and reward- optimizing employee engagement is more complicated ing work environments." Compare her understanding than it may seem. Cooke, who's CEO of Human of employee engagement with the principle of organi- Synergistics International, a consultancy specializing zational commitment as it's characterized in the text. in organizational culture and leadership and group and In what sense is developing employee engagement individual behavior, charges that the human capital intended to go a step beyond fostering organizational consulting industry continues to sell the idea that a few commitment in workplace attitudes? sips from the Holy Grail of employee engagement will Lovins also talks about employee integration, by magically transform organizations and heal whatever which she means a company's goal of "integrating its ails them. While this is a good start, companies should sustainability strategies into employee job descrip go beyond this and get to the root of their organizational tions and employees' everyday jobs." In your opinion, ills by using a true organizational culture survey what sort of policies and practices would be impor- to define, activate, and reinforce the behaviors that tant in achieving employee integration over and above employee engagement? drive the right kind of engagement and optimize 3. "Again, what about you? Consider the definition of organizational performance. Review our discussion of employee engagement in Question 2. Do you think that organization culture in Chapter 2. Discuss the pros and you'd be responsive to an employer's efforts to engage cons of Cooke's statement that "truly understanding you in your job? What kind of values-in terms of both how to optimize performance in your organization requires understanding your culture."