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please solve A cost behavior analysis indicates that 75% of the cost of goods sold are variable and 42% of the selling expenses are variable.
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A cost behavior analysis indicates that 75% of the cost of goods sold are variable and 42% of the selling expenses are variable. Administrative expenses are $91,600 foxed. Michael was a marketing major in college. He believes that sales volume can be increased only by intensive advertising and promotional campaigns. He therefore proposed the following plan as an alternative to Barbara's: (1) increase unit variable selling expenses to $0.530, (2) lower the unit selling price by $0.30, and (3) increase fixed selling expenses by $49,000. Michael quoted an old marketing research report that said that sales volume would increase by 60% if these changes were made. Compute net income under Michael's proposal and the break-even point in sales dollars. (Round intermediate calculations to 2 decimal places, eg. 15.25 and final answers to 0 decimal places, es. 2,520.) Step by Step Solution
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