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COM arses Orion chocolate is a new brand of swiss chocolate. Orion management wanted to position the new brordon an everyday snack that is as delicious as regular chocolate but healthier. The management conducted marketing research to study Orion's situation in the market. The results of their study showed that 1- Only 3% of the sample knew or could recognize Orion 2- When participants were asked about what comes to their mind when thinking about Orion the very few participants who knew the brand gove mixed answers about what they think of the brand if you were hired as Orion brand manager 1) discuss Orion's brand equity situation 2) mention what methods could Orion use to enhance its brand equity 2) give an example of each method