Question
please solve fill in the blanks and make tree diagrams for it please identify major and minor segment while solving. please use only the segments
please solve fill in the blanks and make tree diagrams for it please identify major and minor segment while solving. please use only the segments shown in the diagram below. please give solution not idea.
tree diagrams are important
1.) (30 marks) The market for sustainable clothing[1] can be segmented various ways. It is your job to think of three (3) different ways brands of sustainable clothing can be segmented. Note it is more important to think about segmentation variables that actually would affect a persons buying decision, rather than just segmenting randomly as you will be applying your analysis both in this assignment and also in your next assignment. Use Exhibit 6.2 on p. 160 and pp.159 - 167 in our textbook as a guide to major segmentation variables. In the title of each section below, fill-in the blank for Segmentation Base/ Major Segmentation Variable used with, for example, Geographic. Then, fill-in the blank for Minor Segmentation Variable used with, for example, Area. Use tree diagrams to illustrate your answers. [1] Ecologyst is one example of a fashion house that produces sustainable clothing. They are based out of my hometown of Victoria, B.C. See below link to an article about Ecologyst that was published in a Victoria business magazine earlier this year.
a.) Base Segmentation of ________________ using Minor Segmentation Variable of __________________. (10 marks)
b.) Base Segmentation of ________________ using Minor Segmentation Variable of __________________. (10 marks)
c.) In this section use two major segmentation variables. The first variable is using Base Segmentation of ________________ using Minor Segmentation Variable of __________________. The second variable is Base Segmentation of ________________ using Minor Segmentation Variable of __________________. (10 marks)
Exhibit 6.2 Bases for Segmenting Markets
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